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Case Study: EU Referendum Campaign

EU Referendum - Sunday Telegraph front pageThe 2016 EU referendum was the most significant political campaign in Britain for a generation.

MIP were at the heart of a Leave campaign that upset the odds, winning the support of 17.4 million people in the largest democratic exercise in the nation’s history.

MIP worked with politicians from across the political spectrum, as well as senior business people and campaigning organisations, to bring about the referendum over a number of years. We then worked intensively for four months of the campaign itself to win a historic victory.

Conservatives for Britain

In June 2015, MIP launched Conservatives for Britain, the organisation that would go on to lead the Conservative campaign to leave the European Union. Founded by Steve Baker MP and David Campbell Bannerman MEP, Conservatives for Britain launched in the Sunday Telegraph on June 7th 2015. It eventually garnering the support of over 100 Conservative Members of Parliament.

EU Referendum - i front pageGrassroots Out

From February 2016 to polling day in June 2016, MIP ran communications and strategy for Grassroots Out. Founded by Conservative MPs Peter Bone, Tom Pursglove and the Labour MP Kate Hoey, Grassroots Out boasted the support of figures from the Left, Centre and Right of British politics. Significantly, support for GO included the now Brexit Secretary David Davis and Nigel Farage, the leader of UKIP.

Four senior members of the MIP team were on secondment to the campaign, directing a fast moving 24/7 press office and providing high level strategic advice to the campaign’s key spokespeople.

MIP also managed a nationwide tour, which saw Grassroots Out visit towns and cities across the United Kingdom to make the case for Brexit. Among the politicians who spoke at these events were former or current Conservative cabinet ministers Chris Grayling, Owen Paterson and Liam Fox, the DUP’s Ian Paisley and UKIP’s Steven Woolfe.

Leave Means Leave

Since the historic Leave vote in the EU referendum, MIP has been working with a new organisation Leave Means Leave to make sure the instructions of the British people are acted upon.

EU Referendum

Photo: Descrier